Special Event Sponsorships
Marketing is expensive and continued marketing for a business is even more costly. So how can an event sponsorship help your marketing strategy?
- Put Your Business in the Spotlight: Having a presence at an event positions you and your business by standing out from the pack. Instead of just being one of the attendees you can prominently display your products, logo and marketing material.
- Get Your Brand Noticed: Having your business name and logo featured in the program, flier, website, on banners, newspaper articles, in swag bags and on social media are all great ways to leverage your sponsorship dollars to get wider exposure and brand recognition for less overall cost.
- Market Inexpensively: Marketing and advertising is expensive. It can easily run hundreds to thousands of dollars to place an ad in a local publication and then it only has one chance to be seen. Spending the same amount or in many cases much less as an event sponsor is a much wiser investment that can bring wider and extended marketing reach which can highly improve your return on investment.
- New Clients and New Customers: Not only are attendees of the event a potential new client or customer so are other fellow sponsors and vendors. Being an event sponsor can allow for easier access to form business partnerships and expand your corporate market reach.
- Lead Generation: People will give up business cards and email addresses in exchange for a chance to win a prize, get samples or other promotional giveaways. This is an easy tool you can utilize as a sponsor to generate additional leads and contacts.
- Good Publicity: Social responsibility is a hot topic and savvy businesses that engage and partner with organizations uniting and promoting the community can see increased public exposure and community goodwill. In turn, this goodwill can help drive marketing campaigns and increase sales.
- Get in Front of Your Target Market: Organizers of an event have a vested interest in making sure the event is a success. This means they do extended marketing over an array of media outlets which brings the attendees to you in one convenient space. All you have to do is take advantage of the opportunity.
To find out more contact:
Fox Young at fyoung@ajcity.net or call 480-474-5086